“APRF is team of dedicated professionals with the strong academic background.
We are glad to have market research done by this team. It was definitely the right choice because they gave us reliable result, which ultimately has helped our business to grow.
We will not hesitate recommending this team for solution driven policy research”.
Consumer Behaviour & Market Analysis
India is one of the most exciting markets in the world but it’s also the most baffling and puzzling market given its heterogeneity. Rising purchasing power and changing nature of family dynamics makes its inevitable for business to track and decipher consumer behaviour.
Our work offers an in-depth analysis of consumer behaviour particularly in the FMCG sector.
Sub Areas
Consumer Psychology
Segmentation Research
Usage & Attitude Studies
Tracking Studies
Marketing Strategy
Efficiency Studies
Our Research Strategy
We have five main departments which work together in all phases of a research project
- Formulating Research Plan Division
- Action Research Division
- Capacity building Division
- Development Planning Division
- New Policy Implementation/Policy Change Division
Through intensive research planning and implementation, we deliver actionable outcome which are primarily based on ground level realities and intensive analysis.